Expert Conceptual Design & Planning Services

Bring clarity to your next interior design project before a single product is ordered. Design in Rhythm turns early ideas into thoughtful plans, visual concepts, mood boards, floor plans, and photorealistic renderings that help you see exactly how your space can look, feel, and function—so every decision moves forward with confidence.

Interior design concept planning workspace

Our Conceptual Design & Planning Services

Clear planning, visuals, and design direction that turn early ideas into confident, buildable interior concepts.

Design Visualization

Transform early ideas into a visual masterplan with mood boards, 2D floor plans, elevations, and photorealistic 3D renderings that show what your space will look and feel like.

Space Planning

Establish functional layouts, circulation, zones, and furnishing placement so the space supports your lifestyle, guest experience, or business operations before design decisions become costly.

Mood Boards

Define the emotional tone of your space through curated colors, materials, textures, references, and visual inspiration that create a cohesive design direction.

Design Development

Develop the approved concept into clearer design decisions, including finishes, furnishings, lighting direction, and visual details that prepare the project for sourcing and execution.

3D Renderings

Preview your future space with realistic 3D visuals that incorporate carefully selected materials, furniture, and finishes for a more accurate design experience.

Product Direction

Align concepts with real-world products through early sourcing from trusted vendors, artisans, brands, and custom makers before final renderings are completed.

Designer reviewing mood boards and floor plans

Our 5-Step Concept Planning Process

Discovery And Goal Setting

The process starts with a conversation about your inspiration, lifestyle, business goals, references, and priorities. Design in Rhythm listens first, then identifies the emotional and functional direction that should guide the concept.

Space Planning And Direction

Mood Boards And Materials

Sourcing-Aligned Visualization

Renderings And Concept Presentation

Concepts Brought To Life

Success Stories

See how thoughtful planning helps residential, hospitality, and commercial spaces move from idea to execution.

"Jon is great to work with. I've had a chance to work with him on a couple multifamily installs, and he has a great, keen vision for interior design, and his passion easily shines through on his work as he talks through how he plans on bringing it to life...."

Robert G.
Robert G.

"Jon's work is beyond exceptional, cool, vibrant, and just beautiful. And as important, he is just a blast to work with. He listens, he cares, and he is a true people person. He brings forth his creativity and yet remains true to my style. Jon designed our "monster couch" and..."

Colleen R.
Colleen R.

"Wish I could give more stars!! PHENOMENAL job done, I needed my whole apartment designed and furnished from scratch with only a couch in mind that I wanted and some decor vibe details. Jon and his team absolutely crushed it well beyond my expectations. I had a rendering of my..."

Royce P.
Royce P.

"Jon was the first designer I ever worked with, and will be the last. He is so attentive to detail, personality style, interests, and overall aesthetics when working with a client. He is patient, and takes his time to create a special space for each unique person he works with...."

Miller
Miller

"Jon has been helping me for years with design ideas and procurement of the most unique pieces for the Magic Castle Hotel in Hollywood, CA. I always love working with Jon. He's a total pro, knows his stuff...and is a super nice guy who is fun to work with. I..."

Darren R.
Darren R.

"Jon did an amazing job assisting with furnishing various properties. He went above and beyond to make sure we received everything in a timely manner and was always available. A true pleasure to work with!"

Erika F.
Erika F.

"I worked with Jon on a number of design projects for our new multifamily development in Downtown Long Beach, including two model units and enhancing the common areas. Not only was Jon easy to work with on a personal level, but he quickly acclimated himself with the project's in-place design..."

Bob G.
Bob G.

"Jon is our family's first experience with a professional designer for our house and he's absolutely blown away every expectation. From our first call I could tell he radiated positivity, genuine care, and professionalism. He guided us with such patience as we navigated balancing both my and my husbands styles,..."

Ashley K.
Ashley K.

"Jon helped us completely reinvent our new home purchase and planned the perfect modern Spanish home. He was super accessible and present throughout the entire process, let us bombard him with a million questions, and let us pivot when there were things that we were sentimental about. Definitely recommend him..."

Elijah K.
Elijah K.

"Jon is great to work with. I've had a chance to work with him on a couple multifamily installs, and he has a great, keen vision for interior design, and his passion easily shines through on his work as he talks through how he plans on bringing it to life...."

Robert G.
Robert G.

"Jon's work is beyond exceptional, cool, vibrant, and just beautiful. And as important, he is just a blast to work with. He listens, he cares, and he is a true people person. He brings forth his creativity and yet remains true to my style. Jon designed our "monster couch" and..."

Colleen R.
Colleen R.

"Wish I could give more stars!! PHENOMENAL job done, I needed my whole apartment designed and furnished from scratch with only a couch in mind that I wanted and some decor vibe details. Jon and his team absolutely crushed it well beyond my expectations. I had a rendering of my..."

Royce P.
Royce P.

"Jon was the first designer I ever worked with, and will be the last. He is so attentive to detail, personality style, interests, and overall aesthetics when working with a client. He is patient, and takes his time to create a special space for each unique person he works with...."

Miller
Miller

"Jon has been helping me for years with design ideas and procurement of the most unique pieces for the Magic Castle Hotel in Hollywood, CA. I always love working with Jon. He's a total pro, knows his stuff...and is a super nice guy who is fun to work with. I..."

Darren R.
Darren R.

"Jon did an amazing job assisting with furnishing various properties. He went above and beyond to make sure we received everything in a timely manner and was always available. A true pleasure to work with!"

Erika F.
Erika F.

"I worked with Jon on a number of design projects for our new multifamily development in Downtown Long Beach, including two model units and enhancing the common areas. Not only was Jon easy to work with on a personal level, but he quickly acclimated himself with the project's in-place design..."

Bob G.
Bob G.

"Jon is our family's first experience with a professional designer for our house and he's absolutely blown away every expectation. From our first call I could tell he radiated positivity, genuine care, and professionalism. He guided us with such patience as we navigated balancing both my and my husbands styles,..."

Ashley K.
Ashley K.

"Jon helped us completely reinvent our new home purchase and planned the perfect modern Spanish home. He was super accessible and present throughout the entire process, let us bombard him with a million questions, and let us pivot when there were things that we were sentimental about. Definitely recommend him..."

Elijah K.
Elijah K.

"Jon is great to work with. I've had a chance to work with him on a couple multifamily installs, and he has a great, keen vision for interior design, and his passion easily shines through on his work as he talks through how he plans on bringing it to life...."

Robert G.
Robert G.

"Jon's work is beyond exceptional, cool, vibrant, and just beautiful. And as important, he is just a blast to work with. He listens, he cares, and he is a true people person. He brings forth his creativity and yet remains true to my style. Jon designed our "monster couch" and..."

Colleen R.
Colleen R.

"Wish I could give more stars!! PHENOMENAL job done, I needed my whole apartment designed and furnished from scratch with only a couch in mind that I wanted and some decor vibe details. Jon and his team absolutely crushed it well beyond my expectations. I had a rendering of my..."

Royce P.
Royce P.

"Jon was the first designer I ever worked with, and will be the last. He is so attentive to detail, personality style, interests, and overall aesthetics when working with a client. He is patient, and takes his time to create a special space for each unique person he works with...."

Miller
Miller

"Jon has been helping me for years with design ideas and procurement of the most unique pieces for the Magic Castle Hotel in Hollywood, CA. I always love working with Jon. He's a total pro, knows his stuff...and is a super nice guy who is fun to work with. I..."

Darren R.
Darren R.

"Jon did an amazing job assisting with furnishing various properties. He went above and beyond to make sure we received everything in a timely manner and was always available. A true pleasure to work with!"

Erika F.
Erika F.

"I worked with Jon on a number of design projects for our new multifamily development in Downtown Long Beach, including two model units and enhancing the common areas. Not only was Jon easy to work with on a personal level, but he quickly acclimated himself with the project's in-place design..."

Bob G.
Bob G.

"Jon is our family's first experience with a professional designer for our house and he's absolutely blown away every expectation. From our first call I could tell he radiated positivity, genuine care, and professionalism. He guided us with such patience as we navigated balancing both my and my husbands styles,..."

Ashley K.
Ashley K.

"Jon helped us completely reinvent our new home purchase and planned the perfect modern Spanish home. He was super accessible and present throughout the entire process, let us bombard him with a million questions, and let us pivot when there were things that we were sentimental about. Definitely recommend him..."

Elijah K.
Elijah K.
The Design in Rhythm Difference

Why Choose Design in Rhythm?

Design in Rhythm brings clarity, creativity, and coordination to the earliest phase of your project.

Client-Led

Concepts begin with real conversations, so every design reflects your story and priorities.

Visual Clarity

Photorealistic visuals use thoughtfully sourced details, helping ensure what you see can be delivered.

Trade Access

Over a decade of relationships unlocks trusted vendors, artisans, brands, and custom makers.

Integrated Team

One team connects design, sourcing, logistics, construction support, and installation from start to finish.

Meet The Design Team

A creative team built around listening, clarity, and execution.

Portrait of Jon Wheat, Founder and Creative Director of Design in Rhythm

Jon Wheat

Founder & Creative Director

Jon Wheat is the Founder and Creative Director of Design in Rhythm, bringing a unique perspective to interior design shaped by his background as a musician. After over a decade designing homes, commercial spaces, and boutique hotel environments for industry leaders, Jon founded Design in Rhythm to create a firm where client stories take center stage. His musical roots inform his philosophy that every space should have rhythm, harmony, and a distinct voice. Jon leads the creative vision across residential and hospitality projects in markets including Los Angeles, Santa Barbara, Boston, Las Vegas, Washington DC, and New Jersey. He is committed to a discovery process that uncovers what clients truly want, delivering spaces that are authentically theirs from concept to final installation.

Portrait of Sofia Marquez, Designer at Design in Rhythm

Sofia Marquez

Designer

Sofia Marquez is a Designer at Design in Rhythm, known for her detail-obsessed approach and genuine dedication to each client's vision. Sofia brings a thoughtful eye to every project, ensuring that clients not only envision the full potential of a space but feel truly thrilled about its possibilities. Working across boutique hospitality and residential projects, she translates complex design concepts into tangible, photorealistic renderings and curated product selections that reflect each client's unique story. Sofia collaborates closely with the full project team — from procurement to installation — to ensure a seamless, end-to-end experience. Her commitment to precision and client satisfaction makes her an essential part of Design in Rhythm's integrated design process.

Portrait of David Chen, Procurement and Logistics Manager at Design in Rhythm

David Chen

Procurement & Logistics Manager

David Chen serves as Procurement and Logistics Manager at Design in Rhythm, playing a critical role in ensuring every project is delivered flawlessly from sourcing to final installation. Leveraging the firm's exclusive network of trusted vendors, artisans, brands, and custom furniture makers built over more than a decade, David oversees the procurement of materials and furnishings with precision and care. He manages the full logistics pipeline — coordinating shipments, staging, and delivery sequencing — so that nothing is left to chance. David's work ensures that what clients see in their renderings is exactly what arrives on-site, eliminating the stress of vendor coordination and contractor management and delivering a truly seamless project experience.

Portrait of Colin Flynn, Business Development and Marketing at Design in Rhythm

Colin Flynn

Business Development/Marketing

Colin Flynn leads Business Development and Marketing at Design in Rhythm, driving the firm's growth strategy through client acquisition, brand positioning, and strategic partnerships. He oversees all marketing efforts — including digital presence, social media, advertising, and public relations — ensuring the company's design aesthetic and voice are seamlessly represented across every platform. Working closely with the design team, Colin identifies new business opportunities and fosters relationships with developers, architects, and high-net-worth clients to secure both residential and commercial projects. He also manages proposal development, contract negotiations, and pipeline management, leveraging market insights to position Design in Rhythm as a leader in the luxury interior design industry across its key markets.

Frequently Asked Questions

What is the meaning of conceptual design?

Conceptual design is the early planning phase where ideas, goals, functionality, mood, layout, and visual direction are shaped before detailed purchasing or installation begins. For interiors, it may include discovery conversations, inspiration references, space planning, color direction, mood boards, 2D floor plans, and 3D renderings that help clients understand the design before committing to products or construction decisions.

What is an example of a conceptual design?

How is conceptual design different from design development?

What is included in a conceptual design plan?

How long does the conceptual design process take?

Can I use conceptual design before starting a remodel?

How do you make sure the design reflects my vision?

Do you offer a consultation for conceptual design services?

Still Have Design Questions?

Talk with our team about your project vision and next steps.

Design Service Areas

Design in Rhythm supports residential, hospitality, and commercial projects across established design markets nationwide.

6 Key Markets

Service Area

Over A Decade

Experience

Hospitality & Residential

Project Types

Planning A Project In Your Area?

Tell us where your project is located and what you’re planning.

Trusted Design Expertise

Awards and Recognition

Decade of industry experience badge

Decade Experience

Over a decade designing residential and hospitality spaces.

Exclusive trade network badge

Trade Network

Access to trusted vendors, artisans, and makers.

Integrated project management badge

Integrated Delivery

One team from concept through installation.

Start Planning Your Space With Confidence

Share your goals, inspiration, timeline, and project scope. The Design in Rhythm team will respond with next steps for a thoughtful, visual planning experience.

Contact Us Today

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