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Jon Wheat
October 4, 2023
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THE DESIGN ROADMAP

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Design Is a Sequence, Not a Snapshot

A great space is never a single decision. It is a series of small, disciplined ones — stacked in the right order until the room feels inevitable.

Start With the Question, Not the Answer

Before a plan, before a palette, there is a conversation. The best briefs begin with how you live, not what you want it to look like.

The room isn't the goal. The life inside it is.

The Six Phases

Every project we take moves through the same sequence:

  1. Discovery
  2. Floor Plans
  3. 2D Elevations
  4. CAD Files
  5. 3D Renderings
  6. Mood Boards

What Each Phase Protects

Skip one and the next inherits the problem. In practice that looks like:

  • Discovery — catches friction before it becomes a change order
  • Planning — fixes flow while it's still free to fix
  • Detailing — decides whether a room reads considered or cheap
A Note on Renderings

The render is the last gear, not the whole machine. It reports on decisions already made — it doesn't make them.

In Short

Trust the order. The beauty is a byproduct of the discipline.

GO DEEPER

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The complete long-form process 24 pages, free.

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written by

Jon Wheat

Creative Director/Design

As the visionary behind the brand, Jon Wheat brings years of expertise from designing exceptional spaces for West Elm/Williams Sonoma, Arhaus and CB2; With a sharp eye for detail and a passion for innovation, Jon leads the creative direction, ensuring every project is a harmonious blend of artistry and functionality.

His approach celebrates the individuality of each client’s vision, crafting designs that are both inspiring and intentional. Jon’s mission is to transform ideas into beautifully realized spaces, nurturing every detail to bring dreams to life with precision and creativity.

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Jon Wheat

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